ATÁ Institute is the first Brazilian organization that dedicates itself exclusively to the relationship between men and food. The initiative was brought up by a miscellaneous group of leaders from civil society and business world, including chef Alex Atala, Beto Ricardo (Instituto Socioambiental), Roberto Smeraldi (Amazônia Brasileira) and Georges Schnyder (Slow Food and Editora 4Capas). The institute’s core mission is to bring knowledge closer to eating, eating closer to cooking, cooking closer to farming and farming closer to the environment.
Thus, the institute values and strengthens land and knowledge diversity, the act of eating as part of culture, the best practices of sustainability in production and consumption, waste reduction, identity of Brazilian cuisines in the world, food and nutritional safety, produce innovation and technology and food transformation and distribution. The organization also intends to enhance familiar and community business.
FRU.TO is a social network that discusses the act of eating, its problems, challenges and past and future solutions. It carries a message to the world that mankind is the closest link between nature and cooking and tries to reorganize and solve problems concerning worldwide eating lifestyle.
The FRU.TO Seminar, created by chef Alex Atala and cultural producer Felipe Ribenboim with validation of the ATÁ Institute, is one of its activities and takes place every January in São Paulo.